This chapter introduces Business Architecture as the foundation connecting strategy to operations. It details the Business Architect role, outlines the EBA Roadmap phases, and uses a case study to demonstrate how BA guides organizational transformation.

By the end of this chapter, you'll be able to:
Before moving to the next chapter, ensure you can:
Apply these concepts to your own context:
1. In your organization, how clear is the connection between strategic goals and operational activities? Where might Business Architecture help clarify that connection?
2. Which of the Business Architect competencies (analysis, communication, facilitation, modeling, business acumen, systems thinking) do you feel strongest in? Which would you most want to develop?
3. Thinking about a transformation initiative you've experienced, how might Business Architecture have helped? What challenges might it have prevented or addressed?