Purpose tells you why. Strategy tells you how to, and just as importantly, how not. This chapter is about the discipline of choosing. Where to focus, what to sacrifice, and how to know whether the choices are working. You will watch a leadership team confront a building that costs millions, serves no strategic purpose, and still cannot be easily let go. Strategy is not a plan. It is a set of integrated choices, and the hardest word in any of them is no.
By the end of this chapter, you'll be able to:
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