Before you can choose what to do, you have to answer a harder question: why do you exist? This chapter shows what happens when five leaders give five different answers to that question, and none of them are specific enough to guide a single decision. You will learn why starting with solutions before validating purpose is the most expensive mistake organizations make, and how to build the evidence base that tells you whether your organization is delivering value or just staying busy.
By the end of this chapter, you'll be able to:
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