If the previous chapter named the problem, this chapter introduces the method. You will see the Design4 Framework in full: four interconnected phases that operate like gears, not sequential steps. You will learn the governance questions that keep each phase honest, the twelve artifacts that make alignment visible and debatable, and why the organizations that pull ahead are not the ones with the best plans but the ones that have learned how to learn.

By the end of this chapter, you'll be able to:
Before moving to the next chapter, ensure you can:
Apply these concepts to your own context:
1. Think about Diane's observation that Lakeshore had "fifty ideas and zero answers" to the Four Ares. If you applied the Four Ares to your organization's current priorities, which question would produce the most confident answer? Which would produce the most uncomfortable silence?
2. Which of the four Design4 phases does your organization currently do best? Which one is weakest or most neglected? What evidence supports your assessment?
3. Diane told Marcus to "start with Discover." If you were in Marcus's position, would you agree? Or would a different starting point make more sense for your organization? Why?