Your organization has a gap between what it intends and what it delivers. This chapter names that gap, dissects the three forces making it worse, and identifies the four specific points where execution breaks down. You will follow a leadership team staring at forty-seven ideas on a whiteboard with no way to choose among them. By the end, you will understand why the problem is structural, not motivational, and why a different discipline is needed to close it.

By the end of this chapter, you'll be able to:
Before moving to the next chapter, ensure you can:
Apply these concepts to your own context:
1. Think about Lakeshore's "47 Ideas" meeting. Has your organization ever produced a similar result: lots of proposals, no framework for choosing among them? What was the outcome?
2. Where does your organization sit on the Speed-Complexity-Purpose Triangle? Which force creates the most pressure, and how well is the organization responding?
3. Which strategy trap is most prevalent in your organization (Do-It-All, Program-of-the-Month, or Metrics)? What would it look like to escape it?