Chapter 3: Reference Models for Strategic Design

Remember the whiteboard with forty-seven ideas? Imagine the leader had done something different that day. Instead of listening to proposals, she walks to the board, draws nine boxes, and says: "Before we talk about solutions, let's describe the business model that just broke." Those nine boxes are the Business Model Canvas. This chapter shows you how a pre-populated reference BMC gives an organization the language to diagnose a crisis, design a response, and test whether that response is internally consistent, all before committing to a single course of action.